5 Email Marketing Trends You’ll Need to Know About in 2018

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A good marketing strategy helps a business is growing a lot. If quality and useful content delivery is not a part of your marketing plan, then dive into the world of frustration and underperformance.

Like always, to succeed, you must think of the needs of your customers first. You need to see the higher picture first, and you must march ahead from the competition. But it is not comfortable than it looks. So, it is time for you to think of the correct email marketing strategy. Below given the top email marketing trends for 2018.

  1. Increasing the newsletter subscription

With only one opt-in process, the customers visiting your site you will fill your newsletter form for the signup will also be added to your email list, even if they give the wrong or false email id. This can make a mess of your email list with lots of lousy email address and will generate junk email complaints from the people who didn’t sign up. Most of the websites out there use this old method. Still, for more excellent open rates for the newsletters that you have, and to grow the opt-in numbers, a two-step opt-in process is far more efficient. In fact, it can increase you’re your opt-in rate by at least 60%.

  1. Correct the entry pop-ups

If you want to lead in the market, then you need very attractive as well as practical pop-ups. The main ingredient is to call to action; you have to manage your site visitors to click ‘yes.’ This is an excellent process and also a new one to get a good lead and to increase the user engagement. It is a proven process that will improve the conversions and integrate the customer relationship. But to get the results in hand, you have to do it correctly. The secret of this process is testing.

  1. Use gated content

The famous newspaper company, New York Times, has come up with a brilliant strategy. Most of the material that they show online is, as what they say, gated. They also allow access ten articles per month free to the readers. You can also use the same strategy of email marketing. The gated content that you will use can be guides or specific courses, and your payment will be the email addresses. When a visiting customer subscribes, access is granted to them. You can also gate some other contents such as upgrades or offers.

  1. Personalised email

With the amount of data availability nowadays, we are connected much better among ourselves through emails. There are lots of businesses that are missing out the great opportunities that this amount of data provides. But how? One example is that, if you’re using the old type of email templates, then you’re on the wrong path. There are some useful methods that you can use to personalize the email like, asking simple questions. Just ask simple and straightforward questions to understand your customers. In this way, you can connect with your customers much better and can provide better service.

  1. A/B testing

Doing email campaigns, trickle campaigns and newsletter are all excellent ways to increase the email alterations as well as to increase the marketing automation too. But unlike any other marketing strategies, they can also be improved. You can adjust the email marketing for A/B testing. There are lots of features of your mailing campaigns which you can test and develop too. Here are given some aspects of A/B testing correctly.

  • Call to action
  • Subject line
  • Body
  • Layout of the given message
  • The headline

You can also give images or the sender’s name. There are lots of chances and possibilities that you can use.

There are lots of different email marketing processes that you should give a try. People think that email marketing is not that popular anymore due to the social media, but it’s not true. As long there is the availability of the internet, email marketing techniques will also be there.

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